In what some insiders say was a surprise move, Entravision has pulled the plug on Rock en Español from its Los Angeles station KSSE 107.1 FM.
Branded as Super Estrella for almost 20 years, the station is now “La Suavecita 107.1” and airs Regional Mexican music.
Entravision took Super Estrella off the air at 11:59 p.m. last night and moved it to a digital format, available on superestrella.com.
Staffers were notified they were laid off last Thursday and started posting messages on social media.
Most of its on-air staff is gone, including longtime personalities Keven Ramirez and Alex Tercero. Keven had been with Entravision for 13 years.
Weekend radio DJ Joe Diaz was also given walking papers. Several other production staffers also lost their jobs, although it’s unclear how many were affected by the format change.
The station aired some Entravision-produced syndicated shows, so the on-air and production teams for the LM show (which aired from 3 to 7 pm) and Carlos Álvarez, who hosts countdown show “Las Super 20” and is also an entertainment correspondent for the company, remain employed.
The station has been airing sweepers redirecting Rock en Español fans to visit superestrella.com. The site that host four DJ-free streams — clásico, rock, nuevo and Club SE for them to choose from.
Entravision sent Media Moves this brief statement about the changes:
“As of December 1, Super Estrella 107.1 in Los Angeles has begun a transition to a new format, which will formally roll out in the new year. During this transition period we will be adjusting our talent resources to better align with the format change. We look forward to sharing more with you in the new year.”
