Hernández, named Chief Marketing Officer of NBCUniversal Telemundo Enterprises almost three years ago, joined Telemundo as Chief Operating Officer in 2008.
Currently responsible for leading strategic partnerships across all NBCUniversal Telemundo Enterprises platforms, she previously oversaw domestic revenue ad sales, as well as the digital and cable divisions as COO.
In an internal memo announcing her departure, César Conde, Chairman of NBCUniversal Telemundo Enterprises, attributed the development of mun2’s successful “celebreality” programming format to Hernández.
Calling her “a tremendous partner and friend,” Conde wished her “the best of luck as she embarks on this new chapter in what I’m sure will continue to be an incredibly successful career.”
Prior to Telemundo, Hernández was Publisher of PEOPLE en Español and Publisher of Teen PEOPLE. She also held key sales and marketing leadership roles at Turner Broadcasting’s CNN International and TIME Magazine.
Here’s the internal email:
From: Cesar Conde
Subject: Executive Announcement
I want to let you know that after nearly a decade with Telemundo, Jackie Hernandez has decided to leave the company on March 17th. A seasoned executive with more than 20 years of media experience across television, digital and print, Jackie has been an essential driver behind the growth story of NBCU Telemundo Enterprises.
During her time with Telemundo, Jackie has served in several strategic executive positions across key areas of our company including Ad Sales, Digital Media and our Cable Division. As a COO, she helped grow our business delivering significant growth and led the rebrand of Telemundo, helping reposition the network to reach a US-based Hispanic consumer sensibility. On the cable side, she oversaw mun2 and was involved in developing the new successful “celebreality” programming format that became a hallmark for the network, and continues to be core to Universo’s programming strategy. Most recently, as a CMO, she led our “Sinfonia” efforts, integrating audiences and revenues across NBCU’s portfolio, as well as the company’s initiatives to reach the coveted Generation M: Millennial, Multicultural & Mobile. Throughout the years, she has always shown a relentless commitment to serving Hispanic audiences with marketing and content that celebrates, respects and elevates our community.
I am personally thankful for all her work and dedication to our company. She has been a tremendous partner and friend. Please join me in wishing her the best of luck as she embarks on this new chapter in what I’m sure will continue to be an incredibly successful career.
Take care,
Cesar