Azteca América Atlanta affiliate WUVM Channel 4 has formed a sales and marketing partnership with Spanish-language radio station WAZX 101.9 FM, “La Que Buena.”
Under the terms of the deal, WAZX 101.9 FM will sell advertising packages on WUVM Channel 4 Azteca to local advertisers in the market.
The two stations will also cross-promote joint initiatives and work together to promote and participate in local community events.
According to the station managers, the initiative will “offer a more simplified, streamlined process for local advertisers to reach Hispanic consumers.”
