She replaces Aileen Angulo-Merciel, who is no longer with the company.
Barroeta starts the new job on September 11 and will continue to be based in Miami.
In her new position, Barroeta will lead the strategic development and execution of all consumer marketing initiatives across the company’s platforms and collaborate with the Telemundo Station Group and the NBCUniversal distribution and affiliate teams.
She’ll also work closely with Monica Gil, EVP of Corporate Affairs, NBCUniversal Telemundo Enterprises, to jointly develop and oversee all corporate branding and marketing initiatives across the company’s portfolio.
Barroeta was most recently SVP, Marketing & Creative for NBCUniversal International Networks Spanish Latin America, a five-channel joint venture with Ole Communications, overseeing, marketing, communications and creative for Universal Channel, Studio Universal, Syfy, E! Entertainment and Telemundo Internacional.
She was previously General Manager of Telemundo Internacional, where she led the operation of the Telemundo-branded cable channel in Mexico and Latin America.