Telemundo borrowed a page from its highly successful 2016 multi-premiere strategy last night to boost its primetime ratings – and it has paid off.
The network debuted two new series – “Al Otro Lado del Muro” at 9 pm ET/PT and Super Series “Enemigo Intimo” at 10 – outperforming Univision by 15% (797,000 vs. 694,000) among adults 18-49 during the two-hour timeslot, according to Nielsen.
“Enemigo Intimo” continued Telemundo’s three-year winning Streak at 10 pm among all key demos, averaging 1,721,000 total viewers, 905,000 adults 18-49 and 401,000 adults 18-34.
“Al Otro Lado Del Muro” delivered 1,424,000 total viewers, 688,000 adults 18-49 and 264,000 adults 18-34.
The social impact of both shows was also big. “Al Otro Lado Del Muro” ranked as #1 and “Enemigo Intimo” as #2 most social Spanish-language programs on premiere day.
Telemundo previously debuted three series at the same time – from 8 to 11 pm – in July 2016. That move catapulted the network to the No.1 spot in primetime, beating rival Univision for the first time in its history.
Telemundo president Luis Silberwasser spoke about the strategy and the network’s growing production budgets to create higher quality content for a more demanding audience for my story about the series’ double premiere featured in Forbes.
A second night ratings win for the two new shows may be a bit tougher to achieve, since the series will be competing with Univision’s 30th anniversary special “Premio lo Nuestro a la Música Latina,” which this year will honor music legends. In years past, the awards show usually performs well, delivering big ratings.
Gran premiere of Al otro lado del muro and Enemigo Íntimo out stonish
Telemundo is Astonishing and Outstanding! Great performances…
Gran premiere of Al otro lado del muro and Enemigo Íntimo delivers
Telemundo is Astonishing and Outstanding! Great performances…
Both great productions. You can see how they’ve been modernizing how they produce and direct these super series. It’s great to see Fernanda Castillo back and also to see the great casts on both series. Everyone is doing a very good job.
Si este artículo lo escribieron basándose en nielse…Como van a decir q al otro lado del muro tuvo excelente raiting y enemigo intimo aunq me encanta por fernanda, como van a decir q superó a caer en tentación si ya está a punto de finalizar y todos queremos ver este final y fue la mejor novela en tv y novelas. En fin respetable pero discutible. En raitingtv usa y México ganó papá a toda madre y caer en tentación los últimos dias.
No se que datos ve Marcela pero Señoar Acero ganaba en su horario y Enemigo Intimo ganó igual. Y Al Otro Lado del Muro, también en key demos. Ambas estan muy buenas. Me encanta Fernanda y todo el elenco, y en Al Otro Lado, tambien Marjorie, Litzy y todo el elenco, muy bien.
Lo unico que no me gusta son las escenas tan violentamente graficas a veces en las super series, y que a mi punto de vista son innecesarias.
Magníficas producciones y actuaciónes. Felicidades Telemundo