Almost 8 million Total Viewers 2+ who tuned in to all or part of the 30th annual “Premio Lo Nuestro” (PLN30), positioning Univision as the No. 2 broadcast network, outperforming ABC, CBS, FOX and CW for the entire night among both Adults 18-49 and Adults 18-34.
The telecast of the special anniversary edition honoring Latino music legends averaged 3.2 million Total Viewers 2+, 1.6 million Adults 18-49 and 676,000 Adults 18-34, according to Nielsen.
PLN30 made Univision the No. 1 Spanish-language network for the entire night.
On the local level PLN30:
Made Univision the No. 1 broadcast station during the time period among adults 18-49 in Los Angeles, Miami and Houston and adults 18-34 in Los Angeles, Miami, Houston and Dallas.
Outperformed ABC, CBS and FOX combined during the Time Period among adults 18-49 in Los Angeles, New York, Miami, Houston and Chicago; and adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago and San Francisco.
The telecast generated 7.4 million interactions across Facebook, Instagram and Twitter, making it the No. 1 most social program on television, regardless of language, on February 22, 2018.
The day of the show, PLN30 content featured on Univision’s website generated over 8.5 million page views, +102% more versus 2017, and videos generate 148K views, +27% more than 2017.
Source:
Nielsen, NSI, Premio Lo Nuestro on Univision (02/22/18), 8:00 pm-11:15 pm ET/PT; 7:00 pm-10:15 pm CT/MT. Premio Lo Nuestro 2017 aired on Univision (02/23/17), 8:00 pm-11:00 pm ET/PT; 7:00 pm-10:00 pm CT/MT. Rankings based on DMA impressions unrounded. Growth based on rounded impressions. Program rankings include both cable and broadcast. KMEX includes UMEX on Spectrum (formerly Time Warner Cable).
Nielsen, NPM Thursday (02/22/2018) 8:00pm-11:00pm, Univision’s 30th annual “Premio Lo Nuestro” 2018 telecast based on NPM Fast National Ratings and English-language broadcast networks and Telemundo based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short-term and long-term visitors included). English-language award shows based on NPM-H for ABC’s “American Music Awards” (11/19/2017) and “Billboard Music Awards” (05/21/2017). Live+SD.
Nielsen Social Content Ratings, linear metrics.
