Starting at midnight, Miami station WGEN officially starts broadcasting Estrella TV programming.
The station, bought in January by LBI Media for $11 million, was scheduled to begin airing Estrella TV on March 1.
Company execs say that date was a soft launch for tech purposes.
The station won’t have a local newscast for the time being. WGEN, which has been an independent station and a MundoFox and Azteca América affiliate, previously aired local news produced by Caracol productions for Azteca.
“We have plans to launch local news later this year,” WGEN General Manager Nicolás J. Valls tells Media Moves. “Our team in Burbank [where LBI headquarters are located] will be evaluating a number of local news professionals as they firm up plans to launch later this year. That process may include some of the journalists from the Caracol production.”
