Telemundo continues to set the stage to make its debut as the new Spanish-language TV home of the World Cup. The network has officially launched the Telemundo Deportes VR app and several other digital initiatives, looking to score big with Latino millennial soccer fans.
According to Telemundo specially commissioned research, there are 61 million soccer fans in the United States, it’s the No. 1 sport among Hispanics and the average U.S. soccer fan is 10 years younger than the average sports fan.
“It’s really the golden age of soccer in the US. It’s a perfect storm for the World Cup to be happening, recognizing the fact that soccer is the most multicultural and most millennial sport in the U.S. and that the audience over indexes so much in social media,” says Peter E. Blacker, Telemundo’s EVP of Digital and Emerging Business. “Digital and 360 opportunities in the World Cup are critical.”
That’s why Telemundo has focused a lot of resources to create a comprehensive and innovative digital strategy for the 2018 World Cup in Russia. All matches will be live streamed on Telemundo Deportes En Vivo and the NBC Sports apps.
But for the first time ever, all 64 World Cup games can be seen in virtual reality using the Telemundo VR app.
Telemundo is looking to get soccer fans digitally engaged, encouraging them to share fun content on social media, like customized real-time musical GIFs or play the GOAL! SHOOTOUT game on the Instant Games platform on Messenger and Facebook, available starting today, June 14, and which will continue running during other soccer events throughout the year.
You can check out more details about the digital strategy and how the Telemundo VR App works on Forbes.