As it promotes its September “Telemundo is Unstoppable” campaign touting primetime premieres, series finales and special programming, the network is intent on sharing news of its success.
There are still two weeks left until the end of 2017-18 broadcast season, but Telemundo is already celebrating its weekday primetime ratings win, saying it is “the undisputed leader in Hispanic media.”
That’s because for a second season in a row, Telemundo is on track to keep its lead as the #1 Spanish-language network in weekday 8-11pm prime among adults 18-49 and adults 18-34, according to Nielsen.
According to data provided by the network, Telemundo ranked among the top five broadcast networks with NBC, ABC, CBS, and FOX, during the season among adults 18-49 and adults 18-34 and delivered the youngest audience among all broadcast networks regardless of language, including the largest composition of adults 18-34 out of total viewers.
This season Telemundo has averaged 722,000 adults 18-49 in weekday prime, +5% higher than Univision (686,000), more than doubling the gap it first established in the 2016-17 season. Among adults 18-34, Telemundo averaged 314,000, surpassing Univision (296,000) by +6%, according to Nielsen.
When it comes to the 10 pm weeknight time slot, Telemundo ranked as the #1 Hispanic network for the fourth consecutive season.
Telemundo attributes “this unprecedented victory” as a result of “action-packed contemporary stories that resonate and connect with Latinos,” such as franchises “El Señor de los Cielos” (seasons five and six) and “Sin Senos Si Hay Paraíso” (season three), which claimed the top three highest-rated regularly scheduled series in all Spanish-language television among adults 18-49 and 18-34. Also ranking in the top 10 among both demos were Telemundo Super Series™ “Señora Acero” (season four) and “Enemigo Íntimo.”
Telemundo’s brand new weekday prime reality sports competition series “Exatlón” has also delivered good numbers, averaging 508,000 adults 18-49 and 217,000 adults 18-34.
On the digital front, Telemundo also leads across all platforms in Spanish-language ranking #1 in social engagement, #1 in YouTube subscribers and #1 in Video On Demand (for seven consecutive years).
Source: Nielsen; Projections (000); Most Current 9/25/17-9/9/18 (L+7 through 8/26/18); season ranking based on M-F 8-11pm strict daypart; A18-49 and A18-34. Share calculation based on TEL A18-49/A18-34 divided by the sum of TEL+UNI+UMA impressions. Program rankings based on programs with 3+ telecasts. Adobe Analytics, June 14-July 16th 2018, Shareablee, January-August 2018, ComScore OnDemand Essentials, 2011-2017, YouTube Analytics, January- August 2018.
