Telemundo is pulling double duty with the 2019 FIFA Women’s World Cup in France and the Copa América in Brazil. And its #SummerOfSoccer undertaking and push to elevate its standing as a sports destination is paying off.
The network is scoring ratings goals and setting records in broadcast and digital viewing of the matches.
The U.S. Women’s National Team wins over Chile and Thailand were among the most watched Women’s World Cup matches in Spanish-language history. The U.S.-Chile game reached more than 1.6 million viewers.
Copa América, which kicked off to a great start last Friday, reached 6.2 million viewers over the first three days of the tournament, with Colombia’s 2-0 win against Argentina attracting the most viewers during the weekend.
How is Telemundo handling the simultaneous broadcasting of both tournaments? More details on Forbes.