Gerardo Martínez has been promoted to Chief Revenue Officer at Lazer Broadcasting, after three years overseeing the company’s Sacramento, Modesto, and Merced market stations.
He will continue to be based in Sacramento.
Before joining Lazer as general manager in 2016, Martínez was VP of Sales and Marketing for EMC Advertising.
He was previously general manager for radio and television stations across multiple markets, such as Adelante Media Group and Titan Broadcast’s Estrella TV affiliate in Sacramento. He also worked for Univision, Clear Channel, CBS Radio, Hearst.