Free from the weight of debt and bankruptcy, and under new management, LBI Media, the parent company of Estrella TV network, is looking to improve its image and make a fresh start with the rebranding of the company and new programming.
Effective this week, the multi-platform, Spanish-language media company has been renamed Estrella Media, erasing the name of the founding owners – Liberman – the L in LBI (Liberman Broadcasting), who no longer have a stake in the business.
In addition to Estrella TV network, Estrella Media owns and operates 10 television and 16 radio stations.
According to Peter Markham, who took over as CEO of the company in October 2019, the rebrand was necessary.
“We had to evolve the perception of this company from the external world… and embrace a community-first approach to running this company.”
For more details on the company’s new logo, vision, business strategy and interview with Markham, check out the story on Forbes.
And the Management Style, the working culture, the respect for each other.. also revamped or just a cute layer of nail polish ?
Más de lo mismo!!!..nail polish!!
Mirtala Salinas que tras ser despedida por el escándalo de su relación con el ex alcalde de Los Angeles dirigiendo el depto de noticias ya puso a sus amistades a trabajar alli..verdad Armando Ronstad!!!
Mirtala no tiene la experiencia suficiente para dirigir este departamento…
La poca paga a camarógrafos editores y reporteros ,la arrogancia…
Nada cambiará hay que limpiar la casa y entonces relanzar los noticieros.
Just wait until they name her VP of news! Mirtala is already blowing up the budget with “star” has been anchors (Armando) and there has been a consistent drop of ratings since she took over Pedro’s role!
Nothing changed only the logo..
Editores,camarógrafos,productores y reporteros mal pagados…
Mirtala Salinas trayendo a sus amigos a trabajar allí omo Armando Ronstad!!!
La misma gente,así no pueden competir
Just wait until they name her VP of news! Mirtala is already blowing up the budget with “star” has been anchors (Armando) and there has been a consistent drop of ratings since she took over Pedro’s role!