Univision’s executive leadership team hosted a virtual upfront presentation for its 2020-21 programming slate, with outgoing CEO Vince Sadusky emphasizing the company’s “unique value proposition” as “America’s Hispanic super brand.”
Sadusky and ad sales President Steve Mandala acknowledged the challenges of the business amid the pandemic. Both addressed a desire to “get back to business,” touting consistent ratings growth and forging forward.
They stated Univision is currently the 5th most watched among 117 ad-supported networks, regardless of language, has a younger audience and tends to have viewers who watch content live.
On the programming front, Jessica Rodríguez unveiled a slate of scripted and unscripted content from partner Televisa and acquisitions from Turkey and Brazil.
You can read more details and see Univision’s 2020-21 program lineup on Forbes.
