Telemundo has named Federico Garza SVP of Research Strategy and Insights.
Today is his first day on the job.
He’ll be leading the company’s research, insights and analytics to inform programming, marketing and digital strategies across the portfolio.
Garza will report to Mónica Gil, Chief Administrative and Marketing Officer at NBCUniversal Telemundo Enterprises.
Most recently, Garza was EVP of Research and Insights at IHEARTMEDIA, Inc., where he oversaw market intelligence and audience research for sales and programming teams in over 150 local markets.
He was previously VP of Strategic Initiatives and led the Strategic Initiatives Office.
Garza also worked as a consultant at Bain & Company, Inc., where he helped develop business growth strategies for multinational companies in a variety of industries across Europe, Latin America and the U.S. out of Dallas, TX and Mexico City.