Univision has hired Michael “MC” Cerdá as the company’s first EVP, Product and Engineering, Streaming.
He’ll report to Pierluigi Gazzolo, Univision’s President and Chief Transformation Officer.
In this newly created role, Cerdá will oversee the product and technology development strategy and execution for Univision’s streaming portfolio, anchored by the recently launched free ad-supported streaming service PrendeTV. He will also collaborate with key areas across the enterprise to help further enhance PrendeTV’s technology platform.
He will be working remotely from California until the company determines when all employees can physically return to the office.
Cerdá arrives from Disney+, where he led product management as well as the international expansion in the U.S., Latin America, Europe, and parts of Asia Pacific.
Prior to Disney, he worked for Goldman Sachs as Chief Product Officer and Managing Director for Marcus, the company’s digital consumer bank. He was previously Head of Media Products at Facebook, where he led Product, Design and Technology for the ad-based music video streaming service Vevo and led Product and Technology at MySpace.
Cerdá also founded communications startups Threadbox, Jangl and Ooma, prefaced by nearly a decade in networking infrastructure at companies such as Redback, Lucent and Netopia.