Univision is adding more executives to its streaming leadership team, tasked with the launch of a new global two-tier service in the U.S. and Latin America in 2022 after completion of the Televisa-Univision merger.
The new service will encompass the largest offering of originally produced Spanish-language content globally, strategically positioning the Company as it continues its transformation and nears the close of the Televisa-Univision transaction expected later this year.
Augusto Rovegno is named SVP, Acquisitions and SVOD Programming. He’ll be responsible for sourcing and acquiring tentpole content for both AVOD and SVOD tiers of Univision’s recently announced global streaming service. He’ll also be responsible for developing original films, curating and programming for the SVOD tier. Rovegno previously held various roles at Netflix, leading the original film development as well as the licensing and co-production of Spanish-language films and TV series. He’ll report to Rodrigo Mazón, EVP & GM, SVOD Streaming.
Mariela Stescobich joins as SVP, Marketing, User Growth and Retention for AVOD. She’ll be responsible for driving customer acquisition and retention for PrendeTV including the future global AVOD tier as well as other ad-supported digital tiers. She comes on board from Hulu and Fox.
Cameron Carr will be EVP, Data and Insights. He arrives from NerdWallet, where he was VP, Data Science & Analytics. He brings extensive data science, analytics and business intelligence expertise from top companies including Facebook, PlayStation, Netflix and Google. He’ll oversee the Data Analytics functions for all Univision Streaming including AVOD and SVOD and all other digital platforms.
Stescobich and Carr will report to Rafael Urbina, EVP and GM, AVOD Streaming.
Daniel Sanders is appointed SVP, Engineering, Streaming. He’ll oversee the development of streaming technology platforms and services. During his career in digital media he has designed, built and operated multiple high-scale media platforms and led innovative engineering teams, including for Sony’s Crackle, Verizon’s Uplynk, and ViacomCBS’s PlutoTV. He’ll report to Michael Cerda, EVP, Product & Engineering, Streaming.
