Latino Media Network taps Javier Ortiz to lead California stations

Javier Ortiz has been named Latino Media Network’s General Manager for California.

Ortiz, whose career in sales spans more than two decades in California, Nevada and Florida, joins the audio-focused startup launched by Stephanie Valencia and Jess Morales Rocketto in 2022 with the acquisition of 18 TelevisaUnivision radio stations.

In this role, Ortiz will oversee all market operations, programming and revenue for KTNQ-AM Los Angeles, the Spanish flagship station of the Los Angeles Dodgers Radio Network. He will also serve as GM for radio stations in Fresno, KLLE-FM, KOND-FM, KRDA-FM.

He’ll be based in his hometown of Los Angeles.

Ortiz most recently was VP for the Bay Area Panthers of the Indoor Football League, responsible for overseeing all facets of the team’s radio/TV broadcast partnerships, ticket sales, sponsorship revenue growth, social media engagement growth, all digital marketing, and e-commerce.

His past experience includes positions as general sales manager for San Francisco’s KTSF TV and Director of Sales for Nexstar and EW Scripps stations in California and Arizona. He previously spent three years at Entravision in Las Vegas, where he led Univision affiliated stations KINC-Univision TV, KELV-UniMas TV and radio stations KQRT-La Tricolor FM and KRRN-Super Estrella FM in Las Vegas.

Ortiz has also worked for Cox Media Group Bay Area, Thomson Reuters Southern California, the San Jose State Spartan Radio Network, the Raiders Football Radio Network, Nexstar Media NBC/CBS Fresno and Lincoln Broadcasting California, and held leadership roles overseeing and training sales teams at stations in New York, Chicago, Dallas, Miami, Houston, Orlando, Jacksonville and San Antonio.