Media Moves

Covering Latinos in the Media Industry

Rossyris Silva - Sandra Perez

News VP Rossyris Silva moves to Telemundo Dallas, Sandra Pérez promoted to News Director at KSTS

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The Telemundo Station Group is making some newsroom leadership adjustments.

Rossyris Silva, VP of News at KSTS Telemundo 48 in San Jose since 2017, will take her current title and move over to KXTX Telemundo Dallas.

She starts in Dallas on March 4, stepping into a Telemundo news management position that was eliminated when Freddy Oldenburg left the station in 2020. Since then, NBC5 News VP John Stone has also been overseeing the Telemundo Dallas newsroom.

With Silva’s departure, Sandra Pérez was promoted from assistant news director to news director at Telemundo 48, taking charge of the station’s newsroom.

Pérez has been at the Bay Area station for the past 10 years, working her way up from morning content producer to leadership roles. Prior to being named assistant news director, she was the newsroom’s managing editor.

Before arriving at Telemundo 48, Pérez was a news producer at Univision Fresno/KFTV.

Reader Interactions

Comments

  1. Backstabbing pork-face moving up in the world huh?! It pays off to be a talentless, low-skilled parasite, but what else could you expect from a leech local tv station that keeps hiring incompetent dolts.

    • I dont think is bad intentions is the reality in this industry…we see that everyday in Telemundo…thanks to mediocre people like this…

  2. Two great leaders! People who says the opposite is because they’re lazy and human beings with bad intentions.
    Bravo Sandra and Rossyris!!! Well deserved!!!

  3. Dos mujeres increíbles que tuve por suerte tener de líderes en la industria. Dos profesionales excelsas. Merecido esos puestos y seguro que en el lugar en el que estén sabrán guiar al equipo y poner la ética y la práctica del buen periodismo como bandera. Grateful for both of you and proud of you

  4. Dos mujeres increíbles. Dos profesionales excelsas que tuve la suerte de tener como líderes en la industria. Dos seres humanos de referencia y que en donde quieran que estén estoy seguro sabrán guiar el equipo con ética, profesionalismo y pondrán la buena práctica del periodismo como bandera. Éxitos a ambas. Grateful for both and proud of you.