Eva Longoria is the last celebrity to grace the cover of the final issue of Hispanic magazine.
The magazine, which was founded in 1987 and was billed as the largest subscription-based Hispanic publication, has come to an end, with the Apr/May issue being its last.
Hispanic was taken over by Editorial Televisa in Nov. 2004. The Mexican company changed its name to Televisa Publishing in July of 2007.
The magazine’s most recent editor, Marissa Rodríguez, left in February to become Editorial Director of Vista magazine.
Sad about another major Hispanic title closing down. Last year it was Selecciones. The recession has been very hard on magazines in general and Hispanic titles have not been immune. Ad $ for Hispanic Magazine were down 36% last year (compared to -28% for all Hispanic titles).
– Carlos Pelay
http://blog.media-economics.com
I agree with you Carlos. I worked at this magazine for almost 4 years and I could not agree with you more that it is a sad loss for the market.
Silvia Prado
http://www.logos-pr.com