Sinclair Broadcast Group has hired John DeSimone as General Manager of WMSN, its Fox affiliate in Madison, Wisconsin.
DeSimone was most recently VP and General Manager of National Sales for Azteca América in New York from 2011 to 2013.
He previously spent 4 years as VP and Director of Sales for Univision’s WXTV-41 in New York. From 2002 to 2005, he was VP of National Sales at Univision. Before that, he was Director, Business Development at Telemundo’s WNJU in New York.
