Telemundo is looking to attract younger Latinos to news and to do so, it plans to do it in English and on YouTube.
The network announced it will develop its first-ever English-language daily newscast to be distributed exclusively on the video online platform, thanks to a Google News Innovation (GNI) YouTube grant.
A Telemundo spokesperson would not reveal the dollar amount of the grant.
According to newly appointed SVP of Digital Media and Emerging Business Romina Rosado, it’s important for Telemundo to “reach out to your audience where it is, not where you want it to be, and US Hispanics over-index in YouTube.”
Rosado stresses the need to “reinvent the traditional broadcast news” for a multicultural, multiracial, mobile and millennial generation.
The yet-unnamed project is scheduled for launch in the third quarter of 2019 and will be the first Noticias Telemundo production to live outside a Telemundo-owned platform.
There are plans to hire staff, as well as work with the company’s current talent and resources.
Rival Univision launched an English-language newscast in September, produced by the Univision news team. The two-hour “UNews” airs on Fusion.
And we all already know who will be hosting it.
Next.
Probabaly Felicidad Ayevlera or Jessica Carrillo.
The issue is not just who will be the host… It may be whatever is cheaper for them… The question I have is if it’s going to be the same Immigration day and night (one sided) stories… and of course all the biased anti Republican and especially anti Trump stuff. It’s annoying. Everything about Obama was good (and of course the Dems are great) and there’s never anything good about Trump or the Reps? Not even about the economy? Nothing?! Good thing there are a few (very few) but still a few other NEWS outlets and platforms out there.
Mr. Balart is already on the list, I’m sure…Mr Orchestra.
And yes, no doubt. Mr. Trump and Immigration will be highlighting this.
And again, you are right. No doubt, the Elephant party will be always a loser in the Latino Media World.
Felicidad Aveleira have some problems with the English..
….this news cast at this time it is a waist of time and money.
Is a waste of money that can be spent in a large bonus for the executives…